When I last checked in on Axe, it was reveling in the silly, self-aware provocation of its marketing and making the eyes of lab animals bleed with the fetid pong of its musks. Turns out that I ...
How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...
Heretofore, Axe has been for men. Now, the Unilever deodorant brand is introducing a fragrance for women called Anarchy. A new commercial depicts a scene of mayhem, with a chain of events including a ...
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