With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...
In separate motions this week, Amazon and the Big Five publishers asked a federal court to dismiss the latest iteration of a potential class-action price-fixing claim filed against them on behalf of ...
In oral arguments on July 27, lawyers for the Big Five publishers and Amazon asked a federal court to dismiss a potential consumer class action lawsuit accusing them of a conspiracy to fix e-book ...
NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...
Vudoo stands as the first and only commerce content vendor on APS, empowering publishers and retail media networks to monetise their inventory with premium commerce-enabled ads at scale. Vudoo, the ...
Amazon is staffing up to build new ad products for publishers. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. This team is focused on building ...
Despite the letter circulated by some well-known authors that urged Amazon to behave itself in its ongoing dispute with Hachette, a new open letter and petition has surfaced. This time, nearly thirty ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform upgrades at its annual UnBoxed conference, just ahead of quarterly earnings ...
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