Google has a new owner ... And their logos? Those are different, too. Given the confusion surrounding the announcement, Alphabet's visual identity plays a vital role helping people understand ...

A report from Recode gives us a nice update on the goings-on inside of Google X—Google/Alphabet's moonshot division—and the group has a new name and a new logo. It dropped the "Google" and ...

Last year, Page announced Google would become Alphabet, a new parent company that ... “Google has unveiled a new logo that’s cuter and friendlier than ever.” “It’s interesting that ...

Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

The new logo is simpler, younger, friendlier, and—dare we say—more visually in line with Alphabet ... the essential source of information and ideas that make sense of a world in constant ...

According to Fast Company, the new font is Google's own creation, called "Product Sans." We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013 ...

The new logo is also nearly identical to the lowercase "x" in the Monotype font "Special Alphabet 4 ... creating a global marketplace for ideas, goods, services, and opportunities," she continued.

NEW YORK, Aug 29 (Reuters Breakingviews ... The decision suggests there’s merit in Alphabet backing unproven, early-stage ideas and trying to help them flourish, especially as trustbusters ...

And while it went mostly unnoticed at the time, that Google was written exactly like the new logo. open image in gallery At the time, some noticed and speculated that the Alphabet website’s ...