Google has a new owner ... And their logos? Those are different, too. Given the confusion surrounding the announcement, Alphabet's visual identity plays a vital role helping people understand ...

The new logo is also nearly identical to the lowercase "x" in the Monotype font "Special Alphabet 4 ... creating a global marketplace for ideas, goods, services, and opportunities," she continued.

A report from Recode gives us a nice update on the goings-on inside of Google X—Google/Alphabet's moonshot division—and the group has a new name and a new logo. It dropped the "Google" and ...

According to Fast Company, the new font is Google's own creation, called "Product Sans." We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013 ...

With colorful, goofy looking letters many see Google as too playful for is own good. The new Alphabet logo adds a level of maturity to the organization. “With this new branding the age is moving ...

And while it went mostly unnoticed at the time, that Google was written exactly like the new logo. open image in gallery At the time, some noticed and speculated that the Alphabet website’s ...