A major component to this aesthetic is the presence of neutral tones like beige. (Even the highlighters ... but it’s not always so picture-perfect and organized.” Perry is doubtful that ...

The muted palette is hot now: "Beige ... aesthetic. "Sad beige is anything neutral-toned that has had joy siphoned out of it," DeRoche tells TODAY.com. "Most of what I focus on are marketing ...

Or, as DeRoche puts it in her now-viral TikTok videos, "sad beige." "Sad beige is when your aesthetic is marketed ... in very somber colors and all of the photos were babies just, like, staring ...