AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...
Morning Overview on MSNOpinion
Apple is adding even more ads to the App Store
Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...
Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...
One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...
Earlier this year, Paul Hudson asked me to answer a few questions about app marketing for a book he was writing called ...
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...
Following the ad blocker crackdown, YouTube is explicitly going after third-party — often mobile — apps that let viewers skip advertising. YouTube announced today that it is “strengthening our ...
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