Last year was tepid for M&A in advertising and marketing, but PE buyers remained active. PE firms are interested in areas like digital transformation, social media, and data-powered creative. Experts ...

On Monday, Andrew Ferguson, chair of the Federal Trade Commission (FTC), announced that his agency had reached a settlement with Omnicom Group and Interpublic Group of Companies (IPG), two of the ...

In this article, we will take a look at the 7 best marketing stocks to buy according to hedge funds. Artificial intelligence has seeped into nearly every industry. AI in marketing is not a new concept ...

Sales and marketing are two sides of the same coin, at least they should be. When they work together, the results can be magical. When they are at odds, pursuing divergent strategies and tactics, ...

Let's face it: The traditional marketing agency model is broken. As an agency owner, I can't blame brands for feeling frustrated. They're tired of agencies that seem to care more about their own ...