The ads represent months of research, hundreds of hours of planning by marketing teams ... Super Bowl ad reminds leaders that employees feel good about working at brands that do good.

Democrats and gun safety groups have seized on a series of gun advertisements over the last several years that they say represent ... had a good message.” Congress has seized on its ads ...

Search remains an important piece of the advertising mix ... Eventbrite’s head of growth marketing. “With this campaign we brought really good improvement in KPIs.” Over 3.2 billion daily searches ...

It’s easy to paint identifying the best DTC pharma and healthcare TV ads as a depressing exercise ... you’ve flunked Medical Marketing 101. Defiance is good. Defiance is brave. Defiance is productive, ...

Innocent’s “Chain for Good” ad ... Dove’s “Inner Beauty” series all represent what the advertising trade likes to call “meaningful marketing”. So why the sudden shift?

Despite regulatory restrictions and tightening budgets, the mobile advertising market remains strong ... The tech giant backs off plans to implement a huge shift in digital marketing that faced ...

This is Goody’s® first national marketing campaign and is supported by a 360-degree integrated plan including digital advertising ... GET TO GOOD™ invites consumers to be unapologetically ...

Marketers aspiring to create and promote diverse advertising should be measuring how their media budget is allocated by group, not just by creative. The implications of not doing this are significant.