LUBBOCK, Texas (KETK) – Adidas, Texas Tech University and alum Patrick Mahomes have announced a 10-year footwear and apparel deal between the school and company. Starting on July 1, adidas is now the ...

Add Yahoo as a preferred source to see more of our stories on Google. Nike and Adidas have settled a series of U.S. patent disputes over sneaker technology, according to new court documents filed last ...

The month of July is an eagerly anticipated one around Texas Tech athletics, perhaps a little more so than usual this year. In addition to Texas Tech football drawing near, Tech is in the process of ...

The latest round of the ongoing war between the world’s two leading sneaker brands is going down in Eastern Texas federal court, where Adidas has filed a lawsuit against Nike claiming patent ...

The rivalry between Nike and Adidas has just escalated into the courts. Adidas has filed suit against Nike claiming that the company has infringed upon nine of its patents pertaining to mobile ...

Two-time NFL MVP Patrick Mahomes recently announced a partnership with iconic sports brand, Adidas. Earlier this summer, Mahomes and Adidas announced a 10-year collaboration with Mahomes' alma mater, ...

Earlier today, adidas and Patrick Mahomes unveiled a new Texas Tech Red Raiders football uniform. The new threads feature Mahomes' signature "Gladiator" logo — one of the first times in history that ...

LUBBOCK, Texas (News Release) - adidas and Texas Tech University today announced that adidas will become the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders ...

Antonela Roccuzzo is the new face of Adidas’ latest campaign. The philanthropist makes her debut with the sportswear company, modeling pieces from Adidas’ new squat-proof Optime collection. Part of ...

KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is the adidas SpringBlade midsole. Utilizing ...