Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then — some minimal, some significant. Here’s a ...

Ginny Marvin reports at Search Engine Land that there are possibly significant AdWords ad rank threshold changes rolling out now. These changes may have impacted the AdWords CPCs in your accounts.

Google announced a new way to quickly and easily add a form of "conversion tracking" within Google Analytics for your AdWords campaigns named Smart Goals. Smart Goals basically automates the process ...