Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

For years, I struggled with pay-per-click (PPC) advertising. As newbie to the SEO and advertising industry, learning all the ins and outs of creating an effective campaign was not only complicated, ...

Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. Account-level negative keywords in Google Ads offer greater brand ...

Paid search is the art and science of knowing which questions are worth answering. Negative keywords are how we ensure our marketing dollars go to our intended questions. In this installment of Ask Me ...

Marketers with experience in using negative keywords might want to skip this one unless they're looking for a refresher on basic tips. Google's and Microsoft's paid-search ad-serving platforms both ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Google Ads has become more complicated over the last few years and competition has only increased. To create an effective Google Ads campaign for a small business it needs to deliver a high conversion ...

Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the ...

Co-Founder & CEO at HawkSEM, helping brands "crush it" through ROI-focused, results-driven digital marketing programs for over 12 years. A new year means a fresh start, a clean slate and new goals to ...