Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

A good online advertisement encourages someone to click. So how does a marketer encourage one to leave that lovely webpage and follow a link? As you develop your ad, think to yourself, “what has ...

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year.

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...