Amazon has reversed plans to charge third-party adtech vendors for API calls, eliciting a chorus of cheers from Amazon-focused developers and agencies. In a message to Selling Partner API (SP-API) ...

Amazon includes a built-in API key system that allows users to display ads for products on their personal blogs. Amazon even give users a percentage of the sale if a reader clicks on the ad and buys ...

Amazon is playing a delicate dance with its tech and agency partners. For years, Amazon has relied on close partnerships with retail-focused adtech companies to grow its burgeoning ad business. In ...