Augmented reality (AR) has a rich history that dates back to 1968 when Ivan Sutherland and Bob Sproull introduced one of the inaugural AR headsets. This device projected graphical data via a heads-up ...

LG issued a press release today announcing the results of a joint project with Wikitude. The pair are launching the world’s first three-dimensional augmented reality browser. An extract from the press ...

Augmented Reality (AR) can be fun technology to play with. The basic premise of AR is to overlay digital content on top of real things using something like a map, a camera, or sometimes the sky.

Augmented and virtual reality platform developer Niantic Inc., the company behind the popular AR game “Pokemon Go,” today announced the launch of a new visual interface for developers that will help ...

Loook announced in April 2016 that it was making “mixed reality” apps that blend 3D animations and the real world using Microsoft’s HoloLens glasses. And today, the Seattle-based holographic computing ...

Nreal’s Light augmented reality glasses are set to become available to consumers early this year, so the company is answering two of the bigger questions users may have: how they’ll load and control ...

Poplar Studio is a world-leading AR and 3D platform, designing innovative campaigns for marketers, advertisers, retailers and social media companies. However, for all its success, not every company is ...