Valve has taken further steps to ban exploitative game mechanics
Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox
Valve Bans Forced In-Game Ads From All Steam Titles
Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and are “appropriate within the context of the game.”
Valve Bans All Steam Games Forcing Players to Watch In-Game Advertisements
Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.
Valve Doubles Down On Banning Forced In-Game Ads In Steam Games
While games of this type are practically the norm on mobile platforms, Valve is putting its foot down and just saying NO to in-game ads.
Valve explicitly bans games that force players to watch ads
Valve has once again done something that will greatly please gamers. The company has banned the distribution of games on Steam that force users to watch ads.
Valve Makes Player Friendly Change to Forced Advertising on Steam
In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the digital storefront.
Valve issues platform-wide ban for any games that force advertising
Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on in-game advertising.
Valve Enforces Ban on In-Game Advertising Models on Steam
To maintain a user-friendly gaming environment, Valve has reinforced its policy against advertising-based business models on its Steam platform.
Valve Warns Millions Of Steam Users About Abandoned Games
Valve just implemented a welcome warning message that proves the company continues to put its Steam customers first.
Valve Bans Titles With Obligatory In-Game Ads From Steam
Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as are titles that offer rewards for engaging with ads.
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Valve implements dedicated page for advertising guidelines
Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.
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Valve shoots down rumors of RDNA4-based Steam Console — it routinely tests new hardware that isn't put into its own devices
Rumors of a new Steam Console using RDNA4 are greatly exaggerated, but there's clearly a future for Steam-branded hardware.
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Valve reached a deal with Garry's Mod creator. Players will earn money on Steam for games created in S&box
Garry Newman of Facepunch studio announced that he has come to an agreement with Valve and fan projects created in S&box can ...