If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri’s long-awaited glow-up might actually deliver this time.

The iPhone maker is considering bringing in outside help to bolster its AI-enhanced Siri, according to Bloomberg.

Apple (AAPL) is reportedly considering external artificial intelligence (AI) models like Anthropic (ANTH.PVT) or OpenAI (OPAI.PVT) to power Siri, according to Bloomberg reporting. TechRadar editor at large Lance Ulanoff joins Asking for a Trend with Josh Lipton to discuss what the report signals about Apple's place in the AI race and the iPhone maker's unique position as an AI laggard with a massive user base.