MSNBC to change name to MS NOW
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iHeart on MSNRachel Maddow Breaks Silence On MSNBC Rebrand
Mark Lazarus, who will lead Versant, a company consisting of MS NOW and other cable assets, officially announced the cable news network's new name, which is short for My Source News Opinion World. The network will also drop the iconic NBC peacock symbol from its logo, replacing it with a blue background with a red-and-white striped flag.
CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)
In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name
Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.
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Amazon S3 on MSNMSNBC To Rebrand As MS Now And Drop Peacock Logo As Versant Separates From NBCUniversal
MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World,
Left-leaning cable channel MSNBC – home to Rachel Maddow and other Trump-bashing anchors – was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW. The head-scratching acronym for My Source News Opinion World was mercilessly mocked.
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MSNBC Will Now Be Called MS NOW After Splitting Off from NBCUniversal. Here's What It Stands For
On Monday, Aug. 18, the cable news channel revealed it has rebranded amid its exit from NBCUniversal. MSNBC will now be called My Source for News, Opinion and the World, or MS NOW.
The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.