Comcast gained the rights to broadcast the Olympic Games through 2036 as part of a new $3 billion agreement with the International Olympic Committee.

The pact also includes new partnership that will see the parties collaborate on technical infrastructure and advertising support of the games

In a major deal, Comcast and the International Olympic Committee have inked a $3 billion deal that will keep NBCUniversal and Peacock as the TV and streaming home of the Olympic Games through 2036. The deal also includes other elements, with Comcast providing technical, video and advertising support to the IOC an the Olympic games.