The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by bringing ...

Fried pickles have entered the chat. KFC has launched a “comeback era” campaign featuring a three-part strategy to regain customers after ranking 18th on Yelp’s list of top chicken sandwich chains. As ...

KFC president details comeback strategy, new promos to win over customers. Plus, how chef Matty Matheson got involved for the new promo. By Kelly McCarthy. July 14, 2025, 10:24 AM. 4:02.

For a limited time only, KFC has a “Free Bucket On Us” promotion. That means you can get a free bucket of fried chicken or an ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand revival strategy.

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken announced what it’s calling the Kentucky Fried Comeback—a bold move to win ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

The Colonel logo has a sterner expression, "indicating KFC is serious about winning back the hearts (and stomachs) of its ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

The restaurant said its plan "Kentucky Fried Comeback" will put KFC "back on top" as America’s No. 1 chicken chain.

KFC's "comeback" plan includes offering a free bucket of chicken with any $15 online order, a new menu item and a redesign of the brand's iconic Colonel Sanders. "We're well aware of the latest fried ...